With Bubba taking his second green jacket the 2014 golf season is officially upon us. This year I didn’t actually see any of the coverage as I was away on my honeymoon in Bali learning to surf. At the beginning of November 2013 I set out to increase my swing speed by 15mph.
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I have been thinking a lot recently about the power of simplicity. “People want simplicity” says Cindy Davis, the president of Nike Golf. Yet to the majority of golfers the game is extremely complex; one can only imagine what it must be like from a non-golfers perspective looking in.
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I have recently been featured as the Industry Insider in this months PGA Professional magazine. Discussing the advantages of the internet when it comes to increasing business and also improving the coaching experience for all. Through my work at Optimal we are always trying to improve coaching technology for both the coach and pupil and of course anyone who has a lesson with me will have full access to these systems.
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